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For consumers

Fair meat, almost exclusively from our own region

“Van Rooi started small, with just a few piglets in a barn. That experience still remains at the heart of our approach. We know the farming business, understand its challenges and speak the language of livestock farmers. That means we are committed, transparent and reliable. In everything we do.”

01Quality you can taste and feel

Meat with a focus on animals and people

At Van Rooi, quality is at the heart of everything we do. As a family business with deep roots in Dutch livestock farming, we supply meat that is reliable, flavourful, responsible and affordable. We follow market trends so that consumers can count on a wide range of fair products that are in line with today’s demands.

02From farm to fork

Complete control over the supply chain

Van Rooi manages the entire process,
from the barn to the shelf.

Because we manage the entire process under one roof, traceability is guaranteed. This means we can assure a good life for the animals as well as excellent quality meat. You can see and taste that transparency.