
As a retailer, you want reliability and flexibility. You want reassurance that customers will find top-quality meat on the shelves every day. Of course, you also want to avoid any disappointments. And you want to make sure that the selection changes with the seasons.
A diverse range of retail products
The retail market is in constant motion. Consumers are placing increasingly high demands on quality, sustainability and convenience.

For retailers, this means constantly searching for a unique product range and flexibility in the supply chain. At Van Rooi, we are well equipped to tackle these dynamics. Every day, we supply fresh pork and beef, meat products, pre-cooked meat and food concepts that enable retailers to respond directly to current consumer trends and optimise their shelf space.
Productrange retail & foodservice
We make a difference, every single day
99.2 %
delivery performance
790
product assortment
183 million
people fed per year

Fair meat at a fair price
Meat should not be a luxury item; it needs to be affordable. At Van Rooi, we stand for quality at a fair price.
We are committed to producing healthy, sustainable meat that is accessible to everyone. We achieve this every day thanks to our close relationship with livestock farmers and our control over the entire supply chain. From farm to fork.
From farm to forkFuture food, ready for tomorrow
Although our roots lie in pork, we also focus on other meat products. From beef to hybrid meat.
Our processes are already designed with sustainability in mind. We develop tailor-made solutions together with retailers. Our years of knowledge serve as the foundation for serving the best possible alternatives.

Innovating together to reduce waste
Innovation is essential for staying ahead in the food industry. This is why, in partnership with retailers, we are looking to the future. We are developing smart packaging solutions and a data-driven approach to the supply chain so that we can better align supply and demand. This ensures that precisely the right amount of meat makes it to the shelf. The result is fresh, responsible produce with zero unnecessary waste.
More about sustainability

Strong brands, amplified globally
Our market know-how, supply chain control and strategic locations help retail brands grow in a range of international markets.
Insight into every market
We understand that every market is unique. That is why we analyse consumer behaviour, current regulations and the requirements placed on retail organisations in each region. We use this information to tailor products to specific requirements, ranging from fat and cut content to portion size and packaging type.
We also offer assistance with private label concepts and multilingual labelling. Our sales teams and product specialists collaborate closely with local partners every day to ensure that our product range and brand experience are perfectly aligned with market demands.

Strategic position, reliable delivery
Thanks to our production locations, we can ensure short supply chains and maximum freshness. By managing the entire supply chain ourselves, from abattoir to packaging, we can respond quickly to changing demands. Flexible production volumes and consistent quality control provide our retail customers with the reassurance they require.

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