
Van Rooi supplies a wide range of fresh and pre-cooked, pre-packaged meat products.
These range from natural, marinated and seasoned meat to hybrid (vegetable) variants. Our products are available in a variety of portion sizes and are packaged according to the latest food trends, all with a focus on sustainability. This makes it easy for retailers and foodservice companies to respond to the needs of their customers. Our extremely fresh products can be placed straight on the shelves, because products slaughtered today are delivered tomorrow. Fresh, healthy and absolutely consistent quality.

By innovating and collaborating with our partners and stakeholders, we are continually pioneering hybrid meat and working together to build a sustainable future.
Remco de Boer
Fresh products, customised packaging

We offer ready-made solutions for every time of year, including barbecue product ranges and luxury gourmet packages. Themed promotions, special offers and temporary launches can be made to order. Perfect solutions for managing peak demand and building customer loyalty by offering an attractive seasonal selection.

Hybrid meat products
Van Rooi is embracing the protein transition, which is an important step in making the Dutch food chain more sustainable. To this end, Van Rooi is developing products with a lower meat content, which in turn is helping to protect the environment.

Sous vide meat products
Convenience is key. That is why consumers, especially the younger generation, are choosing sous vide products more and more. We offer a wide range of products to meet consumer demands. This includes delicious beef as well as pork products.

Certified quality
Reliability is our top priority. Our pig farmers are required to comply with the clearly defined agreements of Holland Varken and, preferably, with the requirements of Beter Leven and Verde Varken.
This ensures that we continue to uphold high standards in terms of animal welfare, food safety, sustainability and consumer confidence.
See all quality marks
Future-oriented chain, transparent and sustainable.

Improved animal welfare while raising livestock.

Responsible choices for animals, people and the environment.

German quality assurance system for food, including meat.
More than just meat products
Our total solutions help retail and foodservice companies move forward. The meat is packaged to order, with customised labelling and delivery. These extra services allow you to work efficiently and help maximise your shelf presentation.
Our category managers are also on hand to support you with advice on product ranges, shelf optimisation and promotional strategies. We pro-actively contribute to your business operations and provide comprehensive services, from production to point of sale.


Your brand, our quality
As a retailer and foodservice company, you can turn to Van Rooi for private label products.
Everything is custom developed, from configurations and packaging to brand identity. This means you can market high-quality meat products under your own label, with the assurance of consistent quality and reliable delivery from Van Rooi.
Have a question?
Please give us a call or fill out the form so we can offer you fast, customised service.

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