01 Everything under one roof
The meat industry used to be quite simple. Farmers raised the livestock, butchers provided the meat, and consumers completed the circle.
Today, the supply chain is much more complex, involving many more links and processes. Van Rooi is shouldering its responsibility here. As a family-run business with generations of expertise in meat production, we ensure quality, transparency and sustainability every step of the way. We have everything under one roof, from farm to fork.
At our modern production facility in Helmond, we have all of the supply chain links under one roof. This means we can guarantee the highest quality every day, both in terms of our pork and our service.
02The livestock farmer
Close contact with the farmer
The process begins with the pig farmer. The animals are raised there with a focus on nutrition, health, and living environment
Once the pigs have reached the right age and weight class, they are selected for transport. Healthy animals are the foundation of high-quality meat.
Our livestock farmers
105
farmers in our network
61 %
farmers within 30 km
03Transport
A steady hand on the wheel
The pigs are transported to the abattoir in Helmond in our own specially equipped vehicles. These vehicles are designed to ensure a calm and safe journey. By managing the transport ourselves, we can guarantee the quality and efficiency of the supply chain.
We do not transport cattle ourselves, however. We outsource this task to dedicated transporters that we have been working with for many years. They share the same DNA and quality standards as Van Rooi.
85
trailers daily
15750 km
kilometers per day
04The slaughtering process
Safe and responsible slaughtering process
On arrival, a veterinarian from the Netherlands Food and Consumer Product Safety Authority (NVWA) carries out a health check of the animals. They then spend a short time in the lairage, where water and a calm environment help to reduce their stress levels. The pigs and cattle are then carefully stunned in accordance with legal guidelines, so that they are not conscious during slaughter. Animal welfare is continuously monitored by Animal Welfare Officers, in collaboration with social organisations.
About Van Rooi
11500 pigs
processed daily
300 beef
processed daily
30000 tons
freezing capacity
05The processing
The know-how behind the finest meat
After slaughter, the carcasses are cut and deboned. Thanks to our expertise in meat, we utilise every part of the animal, processing it into various products and cuts.
A portion of this meat, at times already packaged, goes to the meat industry, where it is further processed into meat products or meal components.
06Processing
We season the meat to perfection
Products for retail and foodservice are processed and packaged in our facilities. This includes fresh, marinated and pre-cooked products, as well as hybrid variants. Our flexible production process is designed to cater for daily deliveries and seasonal peaks, with a focus on food safety, quality and sustainability.
Our industries
07Coldstores
Plenty of cold storage space
Our cold store is essential for maintaining the high quality of our meat. In our spacious facilities, we freeze meat down to -18°C, after which it is mainly exported as frozen products.
About Van Rooi
08Export
On the market internationally
Our packaged products are distributed to industrial partners, food retail and foodservice providers both nationally and internationally. In the process, we ensure that our high-quality meat products are transported reliably, safely and efficiently from farm to fork.
About Rooi International
1100 tons
daily sales
42 export
countries
Contact
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