About Van Rooi

Trusted throughout the supply chain

01 About Van Rooi

Van Rooi is a household name, locally, nationally and internationally. As a family business, we control the entire supply chain under numbers NL28 and NL307.

With expertise, quality and genuine commitment. We started out as farmers and have since evolved into a global player. Thanks to our craftsmanship, chain management and collaboration with our partners, we deliver value to farmers, consumers and society every day.

Our mission

As a family business, we want both current and future generations to enjoy tasty, safe and sustainable meat. With respect for people, animals and the environment we work as one family toward a better future.

Our vision

We achieve this by working with partners who share our ambition and join us in building a high-quality, transparent, and future-proof food chain.

From farm to fork, we maintain control over every step in the process and take responsibility based on clear agreements and strict standards.This way, we ensure that every link contributes to a tasty, safe, and high-quality product, one that supports a sustainable future.

02Facts & figures

We make a difference, every single day

60.00 m²

production area

4 x NL

born-raised-slaughtered-processed

42 countries

worldwide

30000 tons

freezing capacity

03The driving forces behind our success

Three core values, one vision

At Van Rooi, family, control and expertise are the pillars of our success. They come together to ensure a robust, sustainable and reliable supply chain.

We were raised on a farm, where we learned the value of hard work. We also discovered the importance of healthy food and the power of genuine teamwork. That same team spirit is still the foundation of our company. As a team, we empower each other and work together to build an organisation that we are proud to pass on to the next generation.

Van Rooi manages the entire supply chain, from farm to fork. We build lasting relationships with livestock farmers and work closely with meat processors, foodservice providers and retailers. We carefully manage every link in the supply chain, from slaughter and cooling to packaging and transport. This enables us to guarantee quality at every stage. Everything under one roof, everything under control.

Thanks to our international market expertise and in-depth knowledge of meat and food, we are a vital link in the entire supply chain, from breeding and livestock farming to processing, retail and export. We connect our partners and work towards a future-proof supply chain focused on producing the finest meat products, from farm to fork. We create sustainable value for our partners and consumers.

History

From the barn to the global market

Our journey has taken us from our roots on the farm to our current position as a leading player in the global meat industry. Generations of knowledge, ambition and collaboration serve as the foundation of our business, with tradition and innovation as the pillars.

1953

Van Rooi Group: it all started with 3 piglets

Van Rooi is a family business with a long tradition. We cherish our past, but we have a constant drive to innovate. To stay ahead in the pig industry, which itself is always evolving. Read how the Van Rooi entrepreneurial family grew into a modern and leading company, attuned to today’s needs and sustainability demands. And always with an eye on the world around us.

1953

From farm to fork

At Van Rooi, we dedicate ourselves each day to delivering high-quality pork to consumers, fresh and efficiently. Our story began in 1953 with the very first piglets. That year, seventeen-year-old Martien van Rooi took his piglets to the market in Lieshout, Brabant — in search of butchers who would process the meat and bring it to consumers.

1977

A new leap in efficiency

Martien expanded his pig trade through his dairy farm, supplying and transporting piglets and pigs. In 1977, he built an export collection facility where pigs could be selected by weight and quality for export. This drive for efficiency characterised Martien’s mindset — and still defines the way we run our business today.

1990

The next generation

By the 1990s, Martien’s sons Marc and Addy were fully involved in the business. Pig exports expanded further as they began selling directly to markets in Spain, Italy, France and Germany — all from the collection facility in Lieshout.

1995

Pig slaughtering begins

Martien, Marc and Addy decided to slaughter pigs in the Netherlands in order to market the meat directly, due to export regulations on live pigs. As a result, Van Rooi acquired the Sanders Eindhoven slaughterhouse in Hapert in 1995. This allowed us to add value to the meat ourselves. The decision proved wise, as the slaughterhouse grew rapidly — so rapidly that, after several expansions, the facility could no longer keep up with demand.

2001

Shifting focus

We chose to concentrate slaughtering operations in Hapert and move processing activities to Someren. To increase slaughter capacity, the cutting room in Hapert was renovated. The number of slaughters continued to rise. Meanwhile, the role of the export facility declined, as pigs were transported directly from farms to the slaughterhouse. Its focus shifted increasingly towards sows and piglets.

2006

First pile for our Helmond slaughterhouse

Slaughter numbers in Hapert were growing so fast that the site had reached its limits. After discussions with the municipalities of Hapert and Helmond, Van Rooi decided to build a new slaughterhouse in Helmond. In 2006, more than fifty years after taking his first pig to market in Lieshout, Martien van Rooi himself laid the first foundation pile.

2007

Giving substance to our sustainable character

Many of our pigs still come from our own livestock trade in Lieshout. The origin of the meat is of great importance to us. Van Rooi values sustainable partnerships with regional pig and cattle farmers. This local approach is at the heart of our sustainability ambitions. After slaughter, beef and pork cuts are distributed to our own locations, to partners in the meat industry, and to retailers.

2008

Start of beef production

In 2008, Van Rooi expanded its product range with beef. We founded ProViande Beef and began cutting and deboning beef carcasses, enabling us to offer our customers a wider selection of meat products.

2014

At the forefront of sustainability

2014 marked an important milestone for Van Rooi. With the significant expansion of our production facility, we took major steps forward in the farm-to-fork process. The launch of our modernised and expanded slaughterhouse put Van Rooi at the forefront of sustainability in meat and meat products.

2023

Acquisition of beef slaughterhouse

To strengthen our farm-to-fork vision for beef, Van Rooi acquired the Tomassen beef slaughterhouse in Someren in 2023. This gave us full control of the chain, ensured quality and transparency, and reduced food miles by working locally. This step reinforced our position in the market and contributed to a more sustainable future.

2025

The next Van Rooi generation

Van Rooi remains a true family business. In 2025, Marc and Addy van Rooi are preparing the company for the future together with their children, who have been involved in the business from an early age. Each with their own specialism, they are building on the foundation laid by previous generations.

04Our story

Future food

We think sustainably throughout our entire production process. We are committed to responsible meat production. With a focus on animal and human welfare, the environment and future generations.

We optimise our processes on the work floor, reduce CO2 emissions, and choose sustainable energy and packaging options. This means that we can supply delicious meat that also has a positive impact on our living environment. Both now and into the future.

More about sustainability

05One brand, multiple strengths

Specialised in every link

Van Rooi consists of several divisions, ranging from meat processing and foodservice to logistics.

Each division brings its own expertise and processes, seamlessly connected to one another. Together, we form a streamlined chain.

Van Rooi Livestock

Van Rooi Meat

Van Rooi Retail & Foodservice

Van Rooi Fine Food

Van Rooi International

Van Rooi Beef

06Join our team

Want to make a difference as part of our family business?

At Van Rooi, you will be working for a forward-thinking, family-run business.

Together, we provide top-quality meat every day and have a positive impact on the supply chain. Would you like to join a close-knit team and truly make a difference? Browse our vacancies and join the ranks of our family business.

Browse our vacancies

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